Volkswagen Unleashes Land of Sharks Campaign

TRAVERSE CITY, Mich.,–– Don't jump in the water anytime soon: Shark Week has officially begun! Discovery Channel's annual week-long block of shark programming continues this year with new programs ranging from a competition between Olympic swimmer Michael Phelps and a great white shark to oceans of eras past. One of the newest additions to the lineup, however, is Volkswagen's newest ad campaign, called the "Land of Sharks". The campaign centers around the 2018 Volkswagen Atlas and its' versatility and carrying capacity as a family travels on a road trip to learn about prehistoric sharks and their impact on the world. Watch Volkswagen unleash the Land of Sharks campaign this week, and keep an eye out for the unique features the 2018 Atlas has to offer!

These short 60-second vignettes, set to air throughout Shark Week and after, will follow a family of diehard Shark Week fans as they journey to archaeological sites, research labs, and shark diving to learn about the ancient sharks that once inhabited the earth. The commercials will highlight the 2018 VW Atlas and its diverse capabilities on the road as it's able to carry all of the family's luggage, supplies, and any souvenirs they acquire along the way. Calling it the "best road trip ever", the family happily drives off into the sunset at the ending of the road trip in their 2018 Atlas.

The commercials have also been paired with a unique website that allows viewers to see what types of ancient sharks would exist in their neighborhood with Google Street View. Providing fun facts, interactive maps, and an immersive website, the Land of Sharks website provides interactivity (and a quick education) with your local neighborhood and its history. 

“Discovery Channel is proud to be working with Volkswagen for six consecutive years on SHARK WEEK, TV’s must-see summer event,” said Mark Lewis, VP Ad Sales Marketing, Discovery Communications. “Discovery Channel and Volkswagen are both advocates of innovation and exploration, and the all-new Atlas was a perfect fit for this year’s programming as we ventured across the deserts of the United States to explore the ancient oceans and its sharks.”

You can view the 2018 Volkswagen Atlas and read about its details today in our New Vehicle Inventory lineup to get a closer look at some of the features it has to offer, including easy access third row seating to fit up to 7 people! Be sure to catch Shark Week on the Discovery Channel this week to watch Volkswagen unleash its Land of Sharks campaign firsthand! You can view the commercials beforehand or take the 2018 Atlas for a test drive yourself at our South Campus dealership, located at 1747 S Garfield Ave in Traverse City!

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

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