Wednesday, May 31, 2017

Download the 2017 Nissan Altima Brochure from Serra Traverse City

TRAVERSE CITY, Mich., – Affordability meets efficiency with the 2017 Nissan Altima. The Altima's new features provides the benefits of a luxury vehicle with the price tag of a standard sedan. Its aggressive look matches the power behind the steering wheel, allowing you the opportunity to surpass your expectations of a modern vehicle. The powerful engine, coupled with 39 mpg highway, will make driving an exhilarating experience for you and your passengers. Download the 2017 Nissan Altima brochure for a chance to get a firsthand glimpse into this head-turning vehicle.



Download the 2017 Nissan Altima Brochure




The 2017 Altima's wide array of packages and special features easily puts it ahead of the pack. Climate control allows the Altima to cool down or heat up according to external temperatures to ensure a comfortable ride from start to finish. Safety Shield technology keeps you protected from any potential hazards on or off the road. With multiple trims and additional customization features, you can make your Altima uniquely yours. Download the 2017 Nissan Altima Brochure for a closer look at this supremely customizable vehicle. The choice is in your hands.

Stop by Serra of Traverse City to get a closer look at the 2017 Nissan Altima in person! We're proud to offer you the best dealership experience in the Cherry Capital area. At our North Campus, located at 1301 S Garfield Ave, Traverse City, MI 49686, you'll enjoy the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles. Across the street, is our used vehicle and certified pre-owned headquarters. At our South Campus, located at 1747 S Garfield Ave, Traverse City, MI 49686, you'll find the newest Cadillac and Subaru inventory, as well as our Collision Center.

Website: http://www.serratraversecity.com

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Tuesday, May 30, 2017

Cadillac Improves Navigation Services

TRAVERSE CITY, Mich., – With its recent advances in technology with Vehicle to Vehicle Communication (V2V), Cadillac improves its navigation services with new Vehicle to Infrastructure Communication. Vehicle to Vehicle communication allows Cadillac vehicles to detect potential hazards from nearby vehicles, such as premature breaking and other vehicles merging into lanes. Vehicle to Infrastructure technology will allow Cadillac vehicles to detect different hazards and conditions ahead of time, such as weather, traffic, and other potential dangers. This will help Cadillac drivers remain safer on the roads and will get them to their destinations at a much quicker and efficient pace.

Cadillac Improves Navigation Services

The technology, which was tested in Michigan, allowed the Cadillac CTS, equipped with Vehicle to Infrastructure Communication, to predict traffic signals and navigate through Warren. The car gave indicators to the driver when they were driving too fast near a red light to prevent any traffic violations through running a red light. The CTS's GPS communication allows it to send and receive 1,000 messages per second, giving this advanced technology a lot of insight on safety and road conditions. 

To keep the driver safe, it doesn't transmit any personal information like your VIN, registration, or MAC address. Since the signal is wireless, firewalls have also been implemented to protect the driver from any cyber attacks. The signal is exclusively communicated between the infrastructure and the vehicle, which keeps the car's computer just as safe as the driver will be with the new navigation technology. 

Cadillac Improves Navigation Services


The new 2017 Cadillac CTS comes equipped with V2V technology as a standard implementation, so drivers will be able to use this cutting-edge feature as they hit the road this summer. Cadillac's improved navigation services will help their drivers get where they need to go as quickly as possible. Among other features, the V2V will be regularly updated, allowing Cadillac drivers to make the most of the wide array of features available. Take a look at some of the features the CTS has to offer, or at the wide range of Cadillac vehicles that Serra Traverse City has to offer!





At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com


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Tuesday, May 23, 2017

Downloadable 2017 Cadillac ATS Brochure

TRAVERSE CITY, Mich., – Luxury has a new name - the Cadillac ATS. This elegant and sleek sedan provides drivers with a classy and thrilling ride with every turn. With a refined interior, entertainment features, and powerful engine, you can take driving to the next level. Download the 2017 Cadillac ATS brochure to learn all about this impressive vehicle and its unique features. The brochure will expand upon its Cadillac Ride Control system, turbo speed, premium steering, and distinctive design. Download the digital brochure today on your computer, tablet, or mobile device!

Downloadable 2017 Cadillac ATS Brochure


Downloadable 2017 Cadillac ATS Brochure

The 2017 Cadillac ATS is a four-door coupe with a large arrangement of features and various trim levels. With the most powerful 4-cylinder Turbo engine in its class, you can get where you need to go quickly and efficiently. Additionally, its lightweight design allows you to achieve quicker speeds, and its Magnetic Ride Control system adjusts the vehicle to any road condition for maximum effectiveness. The ATS is extremely customizable, with an adjustable sound system, advanced Cadillac Cue technology system, illuminated door handles, and comfortable seating for more enjoyable driving. Download the 2017 Cadillac ATS brochure today for a firsthand glimpse at this incredible vehicle.

Stop by Serra of Traverse City to get a closer look at the 2017 Cadillac ATS in person! We're proud to offer you the best dealership experience in the Cherry Capital area. At our North Campus, located at 1301 S Garfield Ave, Traverse City, MI 49686, you'll enjoy the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles. Across the street, is our used vehicle and certified pre-owned headquarters. At our South Campus, located at 1747 S Garfield Ave, Traverse City, MI 49686, you'll find the newest Cadillac and Subaru inventory, as well as our Collision Center.

Website: http://www.serratraversecity.com

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Monday, May 22, 2017

Seasonal Maintenance Advice from Serra Traverse City

TRAVERSE CITY, Mich.,––At Serra Traverse City, we know your vehicle is an important part of your life. Whether you drive for enjoyment, or drive just to get from point A to point B, your car needs to be reliable! An important part of car ownership is routine maintenance, which not only helps your car be reliable and run well, but also helps protect your vehicle's components against unnecessary wear or damage, and ultimately, helps you stay safe on the road. We've just released a handful of pages on our website, loaded with tips, that'll help you take proper care of your car, truck, crossover, or SUV all year long. Get seasonal maintenance advice from Serra Traverse City online now. Read below to see what each page covers:


Seasonal Maintenance Advice from Serra Traverse City

Spring can be a wet, foggy, and sometimes cold month in Traverse City - but with the warm weather ahead there are routine maintenance tasks that should be done in preparation. On this page you can expect to find tips to keep you safe on the wet roads and more information on:

  • Tires
  • Wheel Alignment
  • Interior and Exterior Spring Cleaning 
  • Vehicle Fluids
  • Wiper Blades


Summer Car Care 

Seasonal Maintenance Advice from Serra Traverse City

The Summer weather in the Cherry Capital is ideal for celebrating the Cherry Festival and any occasions on the beautiful bay water, along with road trips and vacations. Wherever you go during the season, make sure your car is protected from the hot summer sun and running efficiently with our advice and maintenance tips on:

  • Cooling System
  • Fuel System
  • Exterior Lights
  • Cosmetic Repairs
  • Sun Protection


Seasonal Maintenance Advice from Serra Traverse City

When the weather starts to get cooler in Traverse City, we know that Winter is coming, and it's time to get ready. We recommend having your seasonal maintenance done at the beginning of the season, or for those who like to keep it old school, when the first frost arrives. See the Fall Car Care page for more information on:

  • Belts & Hoses
  • Windshield Car
  • Heating and Ventilation System
  • Weather Stripping 
  • Emergency Kits


Winter Car Care 

Seasonal Maintenance Advice from Serra Traverse City

While we don't want you to even think about Winter at this point, we do want you to keep in mind the vehicle maintenance that comes along with the season. You can check out our advice now and make yourself a schedule so you're ready when the snow arrives in Traverse City! On the Winter Car Care page you'll find info on:


  • Winter Tires
  • Batteries
  • Brakes
  • Oil Changes
  • Wiper Blades

We care about our community at Serra Traverse City, and it's our goal to keep the people safe with seasonal maintenance advice and reliable auto service! With our tips on how to best care for and maintain vehicle components during the Spring, Summer, Fall, and Winter seasons, we're confident your car will be running at its best all year long. If you have any questions about these tips, don't hesitate to reach out to our helpful team. You can schedule your service appointment online, or by giving us a call. Stay tuned to our blog for more information on all things auto throughout the year! 

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

Friday, May 19, 2017

Downloadable 2017 Toyota Sequoia Brochure

TRAVERSE CITY, Mich., – Northern Michigan invites drivers to explore and enjoy the natural landscape and all the activities you can do in it. So it's worth having a vehicle with power and performance that can handle anything. Download the 2017 Toyota Sequoia brochure to learn all about this full-size SUV and how it can be the perfect vehicle for any lifestyle. The vehicle brochure will go into detail about the 2017 Sequoia's impressive features, fuel efficiency, cargo capacity, engine specs, and more. Download the digital brochure on your computer, tablet, or mobile device today.


Downloadable 2017 Toyota Sequoia Brochure


Downloadable 2017 Toyota Sequoia Brochure


The 2017 Sequoia is a full-size SUV that can be used as the family car, for adventurous trips, or simply the daily commute. The versatility of this SUV and its comfortable interior make it an ideal ride for any driver. Don't be fooled though, the 2017 Sequoia is very powerful, with its 5.7L I-Force V8 engine giving it 381 hp and 401 lb-ft of torque. Additionally, it can seat up to eight people, or simply fold the seats down to take advantage of 120 cubic feet of cargo space. Download the 2017 Toyota Sequoia Brochure today to find out if this impressive SUV is the right vehicle for you!

Be sure to stop by Serra of Traverse City to take a look at the 2017 Toyota Sequoia in person! We're proud to offer you the best dealership experience in the Cherry Capital area. At our North Campus, located at 1301 S Garfield Ave, Traverse City, MI 49686, you'll enjoy the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles. Across the street, is our used vehicle and certified pre-owned headquarters. At our South Campus, located at 1747 S Garfield Ave, Traverse City, MI 49686, you'll find the newest Cadillac and Subaru inventory, as well as our Collision Center.

Website: http://www.serratraversecity.com

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Tips on How to Enjoy Your Summer With Seasonal Allergies


Tips on How to Enjoy Your Summer With Seasonal Allergies

TRAVERSE CITY, Mich., -- Sunny days and warm weather mark the beginning of the summer for most - for almost 36 million Americans, however, this is also prime time for seasonal allergies. Runny noses, congestion and itchy eyes can make or break the start of summer for some. However, there are several steps you can take in order to prevent the allergies from ruining the beginning of your summer. Here are a few tips on how to enjoy your summer with seasonal allergies:

  • Check the pollen count before leaving the house
The biggest trigger of seasonal allergies is pollen, and keeping an eye on the pollen count on sunny days is key. Going to the beach or the lake can be very effective against pollen, though, so make sure you plan accordingly!

  • Wash your hair before bed
Your hair collects a lot of pollen throughout the day. If you wash it before you go to bed, it won't collect on your bed and you'll feel a lot less sick when you wake up.

  • Dry your clothes inside
If you dry your sheets or clothing on clotheslines, they can accumulate pollen as well, which can make sleeping and even walking around in clothing very uncomfortable.

  • Wear sunglasses!
Itchy eyes bothering you? The best way to avoid irritation is to protect your eyes with sunglasses or goggles, especially when you're gardening or doing yard work on hot and sunny days.

  • Use air conditioning in your car
If you like driving with your windows down, you expose yourself to a lot of fast-moving pollen that can make your sinuses react poorly. Using air conditioning can keep you safe and focused on the road without any distractions!


Using all of these tips should keep your eyes, nose, and throat feeling brand new and will help you enjoy your summer with seasonal allergies. While you're out and enjoying your day, you can take advantage of some of our spring coupons that are still available, including our pothole special! Have any questions? Feel free to contact us with any service, vehicle, or general questions and we'll be more than happy to answer!


At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com


Thursday, May 11, 2017

Downloadable 2017 Toyota Tundra Brochure

TRAVERSE CITY, Mich., – Download the 2017 Toyota Tundra vehicle brochure from Serra Traverse City to explore what's new with this rugged truck. The vehicle brochure lays out all the information you need to know when you're making your buying or purchasing decision, including engine specs, towing capacity, fuel efficiency, safety and technology features, as well as lots of interior and exterior photos. Download the vehicle brochure to your computer, tablet, or mobile device today to learn more!

Downloadable 2017 Toyota Tundra Brochure


Downloadable 2017 Toyota Tundra Brochure

Downloadable 2017 Toyota Tundra Brochure

The 2017 Tundra is a truck that checks every box! It has a bold exterior design, a refined and comfortable interior, serious towing and payload capacity, and unparalleled long-lasting quality. In fact, 90% of Tundras sold in the last 15 years still on the road and the 2016 model earned Kelly Blue Book’s award for Best Resale Value. This truck is powered by a 4.6L V8 engine and is ready to take on the worksite or be packed up for a weekend getaway. Find out if it's the right choice for you when you download the 2017 Toyota Tundra brochure today!

Be sure to stop by Serra of Traverse City to take a look at the 2017 Toyota Tundra in person! We're proud to offer you the best dealership experience in the Cherry Capital area. At our North Campus, located at 1301 S Garfield Ave, Traverse City, MI 49686, you'll enjoy the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles. Across the street, is our used vehicle and certified pre-owned headquarters. At our South Campus, located at 1747 S Garfield Ave, Traverse City, MI 49686, you'll find the newest Cadillac and Subaru inventory, as well as our Collision Center.

Website: http://www.serratraversecity.com

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Downloadable 2017 Toyota Sienna Brochure

TRAVERSE CITY, Mich., –  There's a lot to take in about the new 2017 Toyota Sienna, a spacious and trendy minivan. Learn all about this best-selling vehicle when you download the 2017 Toyota Sienna vehicle brochure from Serra Traverse City. The vehicle brochure contains information on fuel efficiency, engine specs, safety and technology features, and more, all in an effort to make you better informed during your purchasing or leasing decision. Download the vehicle brochure to your computer, tablet, or mobile device today to learn more!

Downloadable 2017 Toyota Sienna Brochure


Downloadable 2017 Toyota Sienna Brochure

The 2017 Sienna is a perfect vehicle for a growing family and has a variety of available trim levels. It gets 19 city/27 hwy mpg and is powered by a reliable 3.5L V6 engine. With aggressive styling and sport-tuned suspension and steering the new Sienna is more than just your average minivan and has all the impressive design elements to turn heads. Also, there is available lounge seating and dual moonroof for added luxury. Download the 2017 Toyota Sienna brochure today to learn all about this awesome minivan!

We want you to make the right vehicle purchase for your lifestyle! Be sure to stop by Serra of Traverse City to take a look at the 2017 Toyota Sienna in person! We're proud to offer you the best dealership experience in the Cherry Capital area. At our North Campus, located at 1301 S Garfield Ave, Traverse City, MI 49686, you'll enjoy the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles. Across the street, is our used vehicle and certified pre-owned headquarters. At our South Campus, located at 1747 S Garfield Ave, Traverse City, MI 49686, you'll find the newest Cadillac and Subaru inventory, as well as our Collision Center.

Website: http://www.serratraversecity.com

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Friday, May 5, 2017

Download Our Spring Pothole Special for $99.95

TRAVERSE CITY, Mich., – Driving on Michigan roads after winter is over is always dangerous and bumpy ride because of all the newly formed potholes. This spring, avoid letting those pesky potholes cause damage to your vehicle by taking advantage of our Spring Pothole Special for only $99.95! The Spring Pothole Special, which includes FREE alignment check, FREE multi-point vehicle inspection, regular oil and filter change, 4-tire rotation and balance.

Download Our Spring Pothole Special for $99.95

Our body shop manager at Serra of Traverse City, Jim Flohe, was recently interviewed by Up North Live on the importance of having your vehicle examined after hitting potholes.

"The biggest thing is that if you know that you've hit a pretty big pothole, the driver should have it checked to make sure the tires aren't damaged," Jim explained. "You want to get it checked so it won't blow out on you later. If there's sidewall damage or if the tire is cracked you are going to start losing air. So, you should have it checked out to make sure there are no other issues and if there are issues, you need to get it addressed right away."

Download your Spring Pothole Special coupon for $99.95 when you visit our website. Don't forget to bring it with you when you visit our Serra Traverse City Service Center locations. Our North Campus location services Toyota, Audi, Volkswagen, Nissan, and Volvo vehicles while our South Campus serves Cadillac and Subaru. 

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

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Serra Cares 5K for Camp Quality Michigan

TRAVERSE CITY, Mich., – Serra of Traverse City will be hosting the 2nd Annual Serra Cares 5K in coordination with Camp Quality USA to benefit children with cancer in our area. All proceeds from the race will be donated to Camp Quality Michigan, which provides children with cancer with fun summer camp experiences as well as additional year-round support and programs at no cost to their families. They also promote hope and inspiration to the children and help them foster life skills and develop to their full potential! You can help improve the lives of these children by supporting and registering to run in the Serra Cares 5K for Camp Quality Michigan.

Serra Cares 5K for Camp Quality Michigan

Register online to run the Serra Cares 5K on Saturday, May 20th, 2017. Registration ends May 17th, 2017 at 11:59 PM EDT. Take advantage and register early online for a discount. Runners will receive a t-shirt and race number when they arrive. The race will begin at our North Campus location, 1301 S Garfield Ave, Traverse City, MI 49686, at 9:00 AM. Last year Serra Traverse City was able to raise $8,000 for Camp Quality Michigan, and we hope to surpass that total this year! So please join us on May 20th for the Serra Cares 5K to support children who are suffering from cancer, and give them the opportunity to have a wonderful experience at Camp Quality Michigan. Hope to see you at the race!

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles in our at our North Campus location at 1301 S Garfield Ave, Traverse City, MI (231) 946-5540. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686 (231) 947-9000. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

Follow us on: FacebookTwitterInstagramPinterestSerra Cadillac Subaru Google+Serra Nissan Volvo Google+Serra Audi Toyota VW Google+Serra Toyota Google+Collision Center Google+, and YouTube