Subaru of America is Turning 50

TRAVERSE CITY, Mich., – Subaru of America is turning 50! February 15th, 2018 will mark the 50th anniversary of our beloved subies! Earlier this week, Subaru announced that the year leading up to their half-century marker, will be a year of celebrations! They also announced that in honor of their company birthday, they will be donating "50 cars for 50 years" to a national charity which has yet to be released.

2018 will be a year of special edition model vehicles from Subaru, and more details of special events will come later in the year. In honor of this historical announcement, we'd like to share some fun facts about Subaru's history!

• The headline for the first Subaru 360 vehicle read "Cheap and Ugly does it"
• Although Subarus are now known for their safety, the 360 was once rated as "unacceptable" since it's weight made it exempt from federal safety standards
• In 1978 Subaru manufactured and debuted a vehicle named the BRAT - a cross between a small pick up and a car
• In the 1990s, Paul Hogan and other celebrities were hired to increase Subaru brand awareness

It's time to get excited about our beloved Subaru's 50th birthday! This coming year is sure to be full of fun and charity-based events. To learn more about the history of Subaru of America, you can read the full announcement on the Subaru U.S. Media Center. If you're ready to celebrate Subaru in your own way, take a look at our online inventory of Subaru models and stop by for a test drive! 

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

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