Iceman Cometh Challenge

TRAVERSE CITY, Mich., – On November 5th, the annual Iceman Cometh Challenge will return to Traverse City for its 27th year! The Iceman Cometh Challenge, a 30 mile bike race from Kalkaska to Traverse City, originated in 1990 with 35 competitors. Last year the race drew 5,329 bikers and had a combined total prize of over $63,000!

This year, Subaru is a proud sponsor of the Iceman Cometh Challenge, which will kick off at 9:00 am in Kalkaska, MI on Saturday, November 5th. The race is will conclude in Traverse City later in the day.

Although this year's forecast is expected to be very mild for northern Michigan in the fall, the Iceman Cometh and its competitors are no strangers when it comes to intense weather! In past years, bikers have ridden through sleet, rain, mud, ice, and up to 4 inches of snow!

In addition to the professional Iceman course, there are two other shorter course options for beginners. The Meijer Slush Cup is an 8 mile course for less experienced riders and the Meijer Sno-Cone is a ride for children 10 and under.

In honor of this year's Iceman Cometh Challenge, Serra Subaru of Traverse City is offering 15% off of all Subaru Accessories. During the month of November, you can get your coupon at SerraTraverseCity.com!

At Serra of Traverse City, we’re happy to offer you the best dealership experience in the Cherry Capital area. You can find the latest selection of Audi, Nissan, Toyota, VW, and Volvo vehicles at our North Campus location at 1301 S Garfield Ave, Traverse City, MI. If you’re looking for the newest Cadillac and Subaru inventory, or our Collision Center, our South Campus is located at 1747 S Garfield Ave, Traverse City, MI 49686. Our used vehicles and certified pre-owned headquarters is just across the street.

Website: http://www.serratraversecity.com

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